Beyond the Blame Game: Turning Red Metrics into Green Opportunities
Is a "red" KPI a sign of failure or a springboard for growth? Many commercial teams fear red metrics, leading to hidden problems and stalled innovation. In this post, we explore how to shift from a culture of blame to one of "Go-See" curiosity. Learn how to apply a culture of continuous improvement and psychological safety to transform red KPIs into actionable insights that drive sustainable commercial excellence and revenue growth.
The Growth Engine: How Demand Generation, Lead Nurturing, and Sales Conversion Work Together
Sustainable growth is about more than just chasing leads. True commercial excellence comes from connecting every stage of the customer journey—building awareness, nurturing relationships, and guiding prospects to conversion. In this post, we break down how demand generation, lead nurturing, and sales conversion work together as a unified growth engine, highlight common pitfalls when these areas are disconnected, and share actionable steps (including the thoughtful use of AI) to help your teams drive better results and create lasting customer relationships.
The Secret Sauce: Making Commercial Excellence a Team Sport
Ever wonder why some businesses seem to hit their stride while others keep tripping over the same hurdles? The secret isn’t just in killer sales tactics or clever marketing—it’s in how every piece of the commercial puzzle fits together. Commercial excellence isn’t a solo act; it’s a symphony, where strategy, sales, marketing, and customer experience all play off one another to create real, sustainable growth. The cash is on the street, ready for the taking, but your organization has to be aligned to pick it up! Let’s pull back the curtain and explore how connecting these dots can turn good organizations into unstoppable growth machines.
Lean Into Growth: Giving Private Equity Firms a Sharper Edge
3 Core Advantages of Applying Lean Methods in Commercial Organizations
